Georgia faces arguably the toughest game of its season this week as it plays at Auburn.

To prepare for the 3:30 p.m. Eastern kickoff in Jordan-Hare Stadium, the Bulldogs released a hype video where former NFL player Coy Wire shares a story about the hunger in a wolf.

“How hungry are you,” Wire said in the video. “How bad do the Bulldogs want to eat? It is not the muscle, it is the mind that matters. Are you going to become content? Are you going to pull up on the gas a little bit? Or are you going to stay hungry? The deepness of your hunger will determine your success in the end.”

Then, in a full-throated speech, defensive coordinator Mel Tucker said, “People don’t understand, that we play for each other. People don’t understand that we know now what Georgia football is.”

The Bulldogs have already clinched a berth in the SEC Championship Game, but this game at Auburn will go a long way toward determining how they’ll finish the rest of the season.