The Kentucky Wildcats are off to an incredible 4-0 start, thanks in large part to the efforts of star RB Benny Snell Jr.

Snell had all four touchdowns against Mississippi State on Saturday, and is finally starting to get some of the Heisman buzz that he deserves.

As you can see in the video below, updated to YouTube by Kentucky Wildcats TV, Kentucky has now officially launched a Heisman campaign for Snell, and it’s pretty awesome: 

Snell ends the video by saying, “I don’t play for recognition. I don’t play for awards. I play for Kentucky.”

However, if he keeps playing the way he has so far this year, the awards and the recognition are going to come for the talented junior.

To see the full Heisman campaign for Snell, visit