Thanks to Will Levis’ now viral video on TikTok, which showed him eating a brown banana without peeling it, many college football fans will associate the fruit with Kentucky and the new UK starting quarterback.

Levis explained the background of the video to reporters.

“If anyone’s asking, ‘He eats a banana like that every time?’ I do, that’s like how I eat bananas, no I’m kidding,” he said. “No, it just kind of came to me. I saw someone else do it on social media, and people were overreacting about it. I was like, ‘Uh oh, that probably won’t be too bad.'”

He decided to do it one day at his girlfriend’s place.

“She had some bananas they were about to throw out, I was like, ‘Hold on, let me get some content out there,'” he said. “No, it was good, tasted like banana bread, it was pretty good.”

Levis and the Wildcats open the season Louisiana-Monroe on Sept. 4.