BizJournals.com did a feature Thursday on Nike, Adidas and Under Armour with how much they pay every school, and you can read about the study here.
Nike, Adidas and Under Armour will pour more than $300 million into athletic departments this year. Texas has the largest account in the database with Nike, which pays the university over $3.8 million and another $9 million in cash annually.
As you can see below, Texas A&M gets the most from the apparel allowance with $4.5 million from Adidas, while South Carolina gets the most cash from Under Armour at $4.5 million.
Arkansas and Vanderbilt weren’t included in the database, and it’s likely the schools didn’t respond to the public inquiry.
| University | Conference | Company | Total 2016-17 | Details Link |
| University of South Carolina | SEC | Under Armour | $8,500,000 | View Detail |
| Texas A&M University | SEC | Adidas | $6,700,000 | View Detail |
| Auburn University | SEC | Under Armour | $6,200,000 | View Detail |
| Louisiana State University | SEC | Nike | $4,300,000 | View Detail |
| University of Georgia | SEC | Nike | $3,813,000 | View Detail |
| University of Tennessee | SEC | Nike | $3,800,000 | View Detail |
| University of Alabama | SEC | Nike | $3,790,000 | View Detail |
| University of Kentucky | SEC | Nike | $3,525,000 | View Detail |
| University of Florida | SEC | Nike | $3,200,000 | View Detail |
| University of Missouri | SEC | Nike | $3,150,000 | View Detail |
| University of Mississippi | SEC | Nike | $2,050,000 | View Detail |
| Mississippi State University | SEC | Adidas | N/A | View Detail |
Tyler Waddell is a member of the Saturday Down South news team. He brings over five years of professional journalism experience and is closing in on a Bachelor's in sports management. Follow him on Twitter (@Tyler_Waddell).
