The Swoosh isn’t relinquishing its grip on college football anytime soon.

Nike outfits 70 percent of all Power 5 Conference schools, followed by Adidas, which revealed Texas A&M’s latest ‘Aggie Nights’ alternates on Friday, at 17 percent.

While Under Armour is a growing company with major recent endorsement gains like Jordan Spieth and Stephen Curry, it would be foolish to think the brand will be able to bully its way close to Nike in a swoosh-dominated landscape in the immediate future.

With most recent acquisitions Notre Dame and Cincinnati, Under Armour currently outfits 16 FBS football teams. The company’s agreement with Notre Dame in January marked a substantial power play as the┬ámost lucrative apparel and shoe deal in college athletics history ($90 million over 10 years).

Nike roared back in July, reaching an eye-popping 11-year, $169 million deal with Michigan. Previously with Adidas, the Wolverines will receive $5 million in cash and $6 million worth of equipment, apparel and footwear, according to the Portland Business Journal.

By comparison, Alabama’s current Nike deal yields $780,000 in cash and $2.8 million in gear this season. The Wolverines’ first swoosh-branded jerseys will be released on Aug. 1, 2016.

Another major offseason move was Adidas landing Miami after the Hurricanes ended a nearly three-decade partnership with Nike. The U’s new apparel deal with the three stripes runs through June 30, 2027.

“Credit to Nike, they’ve done an incredible job of creating as strong of a brand as there is in the country and probably worldwide,” Miami athletic director Blake James told ESPN in January. “They have done a great job of promoting their product, and we looked at all variables when deciding who was the best partner for us going forward. After that analysis, we determined Adidas was the best fit.”

Breaking it down by Power 5 apparel deals, here’s how it shakes out nationally this season:


  • Alabama: Nike
  • Arkansas: Nike
  • Auburn: Under Armour
  • Florida: Nike
  • Georgia: Nike
  • Kentucky: Nike
  • LSU: Nike
  • Mississippi: Nike
  • Mississippi State: Adidas
  • Missouri: Nike
  • South Carolina: Under Armour
  • Tennessee: Nike (switch from Adidas)
  • Texas A&M: Adidas
  • Vanderbilt: Nike


  • Boston College: Under Armour
  • Clemson: Nike
  • Duke: Nike
  • Florida State: Nike
  • Georgia Tech: Russell Athletic
  • Louisville: Adidas
  • Miami: Adidas (switch from Nike)
  • North Carolina: Nike
  • North Carolina State: Adidas
  • Pittsburgh: Nike
  • Syracuse: Nike
  • Virginia: Nike
  • Virginia Tech: Nike
  • Wake Forest: Nike

Big 12

  • Baylor: Nike
  • Iowa State: Nike
  • Kansas: Adidas
  • Kansas State: Nike
  • Oklahoma: Nike
  • Oklahoma State: Nike
  • Texas: Nike
  • TCU: Nike
  • Texas Tech: Under Armour
  • West Virginia: Nike


  • Arizona: Nike
  • Arizona State: Adidas (switch from Nike)
  • California: Nike
  • Colorado: Nike
  • Oregon: Nike
  • Oregon State: Nike
  • Stanford: Nike
  • UCLA: Adidas
  • USC: Nike
  • Utah: Under Armour
  • Washington: Nike
  • Washington State: Nike

Big Ten

  • Indiana: Adidas
  • Illinois: Nike
  • Iowa: Nike
  • Maryland: Under Armour
  • Michigan: Nike (switch from Adidas; will be worn 2016 season)
  • Michigan State: Nike
  • Minnesota: Nike
  • Nebraska: Adidas
  • Northwestern: Under Armour
  • Ohio State: Nike
  • Penn State: Nike
  • Purdue: Nike
  • Rutgers: Nike
  • Wisconsin: Adidas