Texas A&M is keeping up with the ongoing arms race in college sports, and has officially launched its latest fundraising effort called the Centennial Campaign.

The 12th Man Foundation has committed to securing $120 million in donor contributions, which represents the largest philanthropic fundraising effort in the organization’s history outside of the historic redevelopment of Kyle Field.

The Texas A&M regents first considered this upgrade about 5 months ago. It includes redeveloping the Bright Football Complex and constructing a new indoor football practice facility, with $25 million to add 31 suites to the south end zone of Kyle Field. Another $55 million will go toward building a new indoor track facility adjacent to E.B. Cushing Stadium.

It’s named in recognition of the 100-year anniversary of Texas A&M’s iconic 12th Man tradition, the Centennial Campaign will feature the construction of an Academic and Wellness Center, Football Indoor Performance Center and Indoor Track Stadium as well as a redevelopment of the Bright Football Complex.

“When we recruit student-athletes to Texas A&M, our goal is to develop them academically, athletically and in their personal lives,” Texas A&M Director of Athletics Ross Bjork said. “We are in the most transformational time in the history of college athletics, but at Texas A&M we are always going to hold ourselves to a standard of excellence. The Centennial Campaign is a commitment to that standard and an investment in our student-athletes.”