Hendon Hooker, considered a favorite for the Heisman Trophy, has just added another NIL deal to his collection. The Tennessee quarterback on Thursday announced a partnership with Mercedes-Benz of Knoxville via his Instagram account.

“Grateful to announce my partnership with our local elite dealership,” Hooker said.

It’ll be awesome to see which ride Hooker got hooked up with thanks to the deal.

Hooker is at the helm of a Tennessee offense that has scored at least 34 points in each game this season.

Tennessee throttled Kentucky 44-6 last weekend. Hooker completed 19 of his 25 throws for 245 yards, 3 touchdowns, and no interceptions. For the season, Hooker has passed for 2,338 yards, 21 touchdowns, and 1 interception with a QBR of 91.3.

No. 1 Tennessee will have a chance to make a major statement when they travel to take on No. 3 Georgia this Saturday. Georgia is coming off a 42-20 victory against rival Florida. Georgia was overwhelming offensively with 555 total yards, which helped negate its 3 turnovers.

In the all-time series, Georgia holds a 26-23-2 edge against Tennessee, having won 5 straight games. Tennessee-Georgia is set for a 3:30 p.m. ET kickoff and can be found on CBS.