The College Football Hall of Fame is located in Atlanta, so it makes sense that it would have some distinct southern flavor with it.

This week, the building unveiled a new corporate sponsorship, and it should come as no surprise to SEC fans that the sponsor is Chick-fil-A.

As you can see in the video below, the sponsorship deal comes with a new logo, which was revealed on Thursday:

Chick-fil-A is also based in Atlanta, so it’s a partnership that makes sense on many levels.

The company also sponsors a multitude of other college football-related events, so now it has one more chance to get its logo out there for hungry SEC and CFB fans.