If you thought Irish Spring was going to settle for having its product removed from a Georgia store this week, you have another thing coming.

In case you missed it, Dill’s Food City went viral this week when it decided to remove Irish Spring products from its Georgia store this week in anticipation for the Georgia-Notre Dame showdown on Saturday.

Irish Spring didn’t take the news lightly as the company has quickly responded with the following message.

“Hey @universityofga – Heard you were out of stock in Athens, GA. We’re sending a little luck your way. Hoping for a good, clean game tomorrow!”

The message was added to the following picture:

In the end, the real winner here is Irish Spring, who was treated to plenty of free advertising all week thanks to some loyal Georgia fans.