The SEC will make itself at home in Atlanta next month.

The conference is already making its first trip to the city for SEC media days, and now, it’s adding another event to the week of festivities.

The SEC announced on Thursday that it’ll host the inaugural SEC Football Kickoff Summerfest in Atlanta’s Centennial Olympic Park on Sunday, July 15 from 1-8 p.m. SEC Nation will be broadcast there from 6-8 p.m.

“Our fans have a year-round passion for SEC football and we have created this new summer event to provide them an opportunity to show their spirit, celebrate the game and get an early start on the 2018 football season,” SEC Commissioner Greg Sankey said in a statement. “SEC Football Media Days is one of our signature events and the largest media event of its kind in the country, so it is a natural fit to bring our fans into the celebration by hosting SEC Summerfest in Centennial Olympic Park.”

The fan-friendly event will have live music, food trucks, interactives and more.

SEC media days will take play from July 16-19 at the College Football Hall of Fame. SEC Network will have live broadcasts of the week’s events in Atlanta.