Tropical Smoothie Cafe is the new title sponsor for the Frisco Bowl.

The multi-year agreement was announced by ESPN as the game will be called the Tropical Smoothie Cafe Frisco Bowl.

“Tropical Smoothie Cafe is thrilled to partner with the Frisco Bowl and ESPN Events to introduce college football fans to our wonderful selection of tasty smoothies and made-to-order wraps, flatbreads and sandwiches,” Rob Collins, chief marketing officer for Tropical Smoothie Cafe, said in a press release. “We find that the spirit of college athletes—specifically dedication, a commitment to quality, and a will to win— are also found in our brand, franchisees and employees.”

The Frisco Bowl started in 2017 and has seen Louisiana Tech beat SMU 51-10, and last season Ohio defeated San Diego State 27-0.

The 2019 game will feature a team from the AAC against an at-large opponent.

The 2019 Tropical Smoothie Cafe Frisco Bowl will be played at 7:30 pm ET on Friday, Dec. 20, at Toyota Stadium in Frisco, Texas, and will be televised on ESPN2.