Bad Boy Mowers, based out of Batesville, Arkansas, is now sponsoring a bowl game, and fans got a first-hand look at the new bowl game’s patches on Wednesday.

The “Bad Boy Mowers Gasparilla Bowl,” once known as just the St. Petersburg Bowl, will take place at Tropicana Field in St. Petersburg, Fla., on Dec. 21.

Though it hasn’t had nearly the draw as Florida’s bigger bowl games such as the Orange, Citrus and Outback, it may have the coolest name besides the Famous Idaho Potato Bowl.

Of course, the St. Pete Bowl used to be sponsored by Bitcoin.

An SEC team played in the bowl game for the first time last year, as Mississippi State edged Miami (Ohio) 17-16 in front of 15,000 people.

Figures from the deal between Bad Boy Mowers and the bowl will not be disclosed, according to the Tampa Bay Times.