Let’s be honest. The SEC’s trademarked “It Just Means More” mantra is somewhat subjective.

Diehard fans in another region of the country could argue that they’re more passionate about their team than SEC fans, and frankly, there would be no way to confirm or deny that with 100 percent certainty. The belief that the SEC has the craziest, most unabashed fans is difficult to measure.

But certain numbers certainly back that up.

Take, for example, this weekend. Every Power 5 conference has a title game. Some have Playoff berths on the line, and some are the Pac-12 Championship.

(Okay, that was mean. Of course I’ll end up watching it on Friday night.)

The folks at TicketIQ sent out some information that might as well have read “It Just Means More” in bold letters across the top. Here’s the average ticket price of each conference title game on the secondary market:

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Y’all see the outlier, too, right?

That’s right. The average ticket price for the SEC Championship is more than double the next most expensive conference title game ticket.

A lot of factors obviously play into that. The fact that the SEC Championship Game features probably two of the five biggest fanbases in the country has something to do with that. Both of them being an easy drive from Atlanta certainly doesn’t hurt, either. Neither does the fact that both still have Playoff aspirations.

No other conference title game features two teams with Playoff hopes alive. And not surprisingly, the conference without any chance of a Playoff berth in its title game (the Pac-12) has the cheapest average ticket. It probably also has something to do with the fact that it’ll be a game played on Friday night at 5 p.m. on the West Coast, and neither team is within normal driving distance of Santa Clara.

Still, it’s telling that the average SEC Championship ticket costs 8.6 times as much as a Pac-12 Championship ticket. Shoot, the Oklahoma-Texas rematch is being played in Arlington, which is an easy drive for both fanbases (Norman is nearly the exact same distance to Arlington as Tuscaloosa is to Atlanta). It has the highest over/under of the championship games, so the entertainment value will be there in the renewal of one of college football’s best rivalries.

And even that doesn’t come anywhere close to the SEC Championship ticket prices.

The crazy thing is that after last year, Georgia fans might feel like this year’s ticket prices are a bargain. According to TicketIQ, the 2017 SEC Championship had an average ticket price of $945. That was the highest total of the decade.

Here’s TicketIQ’s breakdown of SEC Championship ticket costs by year:

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To recap, that’s once since the start of this decade that the average SEC Championship ticket price was less than this year’s Big 12 Championship average ticket, which was a distant second to the SEC.

The matchup sort of told the story with that one, too. Mizzou had a fine season, but it already had multiple losses and was a massive underdog to No. 1 Alabama. That was also one of the rare occasions when an SEC team’s fanbase wasn’t driving distance from Atlanta.

Last year’s insane value was really the perfect storm. You had Georgia in the midst of a storybook season, with fans probably relieved that they wouldn’t have to leave the state after an expensive regular season of traveling. And you also had Auburn, which already has a big following in the state of Georgia, coming off the Iron Bowl win against Alabama with Playoff hopes still alive.

To be honest, the value for this year’s prices probably aren’t as high as they could be because some Alabama fans are likely saving up for the Playoff (it’s already locked in, in my opinion).

The bigger-picture thing this shows — besides the fact that SEC fans will drop stacks on stacks for tickets — is that simply abolishing conference title games to tweak the postseason model won’t be easy. There’s so much money to be made from this weekend, and with every conference now on board for this late-season revenue opportunity, it’s hard to imagine that changing anytime soon.

Back in 2012, the SEC probably thought it had the perfect scenario when Alabama and Georgia faced off in a conference championship for the ages. It was a down-to-the-wire game with national championship implications. More importantly, the average ticket price on the secondary market was $605. With the same teams playing in the same city six years later, the market increased and it still trumps any other conference title game.

In a way, though, it’s fitting. When former SEC commissioner Roy Kramer came up with the revolutionary idea to play a conference championship game at the end of the regular season, he was mocked. Many argued that he’d shoot the SEC in the foot and hurt its chances of playing in a national championship with a pointless additional game.

Perhaps the only thing Kramer was wrong about was playing an early September game outdoors. Twenty-six years after the first conference championship was played, the SEC is still doing something no other conference is doing. That is, making absurd amounts of money each first Saturday in December.

Rather, nobody is doing that quite like the SEC.