Urban Meyer is opening a bar and restaurant in Dublin, Ohio and the reaction of college football fans and media members is what you expect.

The Eleven Warriors story got the attention of USA Today’s Dan Wolken. He jokingly tweeted he would take a “Self-Righteous IPA” from Meyer’s bar and CFB Twitter was off and running with fake beer names inspired by Meyer scandals, quotes and other career lowlights. Meyer, however, is having some fun of his own as Urban Meyer’s Pint House will include a 7-0 room, a reference to Ohio State never losing to rival Michigan during the coach’s tenure at OSU.