The College Football Hall of Fame is located in Atlanta, so it makes sense that it would have some distinct southern flavor with it.

This week, the building unveiled a new corporate sponsorship, and it should come as no surprise to SEC fans that the sponsor is Chick-fil-A.

As you can see in the video below, the sponsorship deal comes with a new logo, which was revealed on Thursday:

https://twitter.com/cfbhall/status/999781145091899392?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fcollegefootballtalk.nbcsports.com%2F2018%2F05%2F26%2Fcollege-football-hall-of-fame-adds-title-sponsor%2F&tfw_creator=cftalk&tfw_site=cftalk

Chick-fil-A is also based in Atlanta, so it’s a partnership that makes sense on many levels.

The company also sponsors a multitude of other college football-related events, so now it has one more chance to get its logo out there for hungry SEC and CFB fans.