The talk of Chip Kelly-to-UCLA has picked up pace at rapid speed, according to a report from 247 Sports’ BruinReportOnline.

The report cited many sources that said David Dunn, Kelly’s agent, is apparently flying into Los Angeles to meet with UCLA Athletic Director Dan Guerrero and Associate Athletic Director Josh Rebholz. It follows an announcement earlier Sunday that UCLA fired Jim Mora.

Those on the West Coast especially remember Kelly’s tenure at Oregon, where the Ducks won four Pac-12 titles and appeared in the national championship game in four seasons. He went on to coach in the NFL at Philadelphia and San Francisco and currently works as an analyst for ESPN.

Kelly was most recently linked with the Florida opening, and reports surfaced last week that the SEC had cleared Florida to make a hire, if it was inclined, following recruiting indiscretions at Oregon.

The 49ers still owe Kelly millions of dollars in its buyout, with some estimates in the $60 million dollar range, the report said. The 49ers would still be on the hook in paying Kelly, minus what any new employer would pay him.